Mexican Beauty Influencer Shot Dead During Livestream At Salon, Suspect Not Named

Last Updated:May 15, 2025, 10:12 IST

Mexican beauty influencer Valeria Marquez was shot dead during a TikTok livestream at a salon in Zapopan. Authorities are investigating her killing as a suspected case of femicide.

Mexican influencer Valeria Marquez shot dead at a salon (Image source: Reuters/Video screengrab from social media)

A 23-year-old Mexican social media influencer was shot dead during a TikTok livestream. She was identified as Valeria Marquez, popularly known for her videos about beauty and makeup.

The incident happened on Tuesday at a beauty salon in the city of Zapopan, where Marquez worked.

Seconds before the incident, Marquez was seen on her TikTok livestream seated at a table, clutching a stuffed toy. She was heard saying, “They’re coming," before a voice in the background asked, “Hey, Vale?"

“Yes," Marquez replied, just before muting the sound on the livestream.

Moments later, she was shot to death. A person appeared to pick up her phone, with their face briefly showing on the livestream before the video ended.

Her death was being investigated according to protocols for femicide – the killing of women or girls for reasons of gender – Reuters quoted the Jalisco state prosecutor as saying.

Multiple videos on social media showed the influencer sitting at the salon when, moments later, she was shot dead.

News18 is not sharing the video due to its graphical content.

Marquez, who had nearly 200,000 followers across Instagram and TikTok, had said earlier on the livestream that someone came to the salon when she was not there with an “expensive gift" to deliver to her.

She appeared concerned and said she was not planning to wait for the person to come back.

The suspect in the case had not yet been named.

News world Mexican Beauty Influencer Shot Dead During Livestream At Salon, Suspect Not Named