Apple Launches AirPods Pro 3 With Live Translation, Teases Slim iPhone

Last Updated:September 09, 2025, 23:37 IST

The new iPhones are expected to arrive without significant upgrades to Siri, Apple's virtual assistant, which Apple has pushed off until next year.

The iPhone Air will go head-to-head against Samsung Electronics' Galaxy S25 Edge

Apple on Tuesday introduced a new version of its AirPods Pro wireless headphones and a blood pressure monitor in its latest Apple Watch, at an event where it is expected to show a new, slimmer iPhone.

The new AirPods Pro 3 will feature live translation of languages. Apple also said that if both people in a conversation are wearing the new AirPods Pro 3, the earbuds will translate conversations in near real time. Apple said the new AirPods will be priced at $249, the same as the previous generation, and become available on September 19.

The blood pressure monitor feature is pending regulatory approval, Apple said. The watch will not detect every case of high blood pressure but the company said it expects the feature to notify 1 million people and will make it available in 150 countries.

Apple is soon expected to unveil a new lineup of iPhones, including a thinner “Air" model that could be a precursor to a folding phone next year. The slimmed phone will likely be the star of the event.

The iPhone Air will go head-to-head against Samsung Electronics’ Galaxy S25 Edge, and analysts told Reuters it could be a stepping stone toward competing with Samsung’s folding phones, which are in their seventh generation. A foldable phone is important for Apple to appeal to customers in China, where consumers like foldables and the company has been losing market share.

The event at the company’s Cupertino, California, headquarters comes in the midst of a global trade reordering sparked by US President Donald Trump, with Apple estimating that tariffs will cost it more than $1 billion in the current fiscal quarter. Analysts are watching closely to see whether the company will increase the price of iPhones, or seek alternative routes to making up for tariff costs such as keeping the prices of base iPhone models steady while increasing the cost of versions with more storage.

The new iPhones are expected to arrive without significant upgrades to Siri, Apple’s virtual assistant, which Apple has pushed off until next year. In the meantime, analysts are closely watching to see whether Apple, which has tapped ChatGPT creator OpenAI as a partner to power certain artificial intelligence features in its operating systems, will add more AI partnerships to its lineup before the arrival of a revamped Siri.

Alphabet’s Google last month unveiled new phones, including a folding model, that served as a platform to show off its Gemini AI model.

News tech Apple Launches AirPods Pro 3 With Live Translation, Teases Slim iPhone

Read More